This year, AI evolved rapidly. Every company has started integrating AI into their products, but they have also used AI for marketing. One of the most popular biscuit brands, Sunfeast Dark Fantasy, has ads featuring Shah Rukh Khan. The latest AI-powered ads are mesmerizingly broadcast in eight languages across India, reaching new audiences across digital platforms, social media and TV channels.
This new campaign encourages people to participate and use the Sunfeast Dark Fantasy ad AI ‘ Flights of Fantasy ‘ to enhance their experience. It combines the pleasure of enjoying delicious cookies with the improvements of AI. In this article, we share the Sunfeast Dark Fantasy ad AI Campaign, which offers unique features to enhance the experience of participating.
Sunfeast Dark Fantasy Ad’s personalized video experience
This new ad campaign concept brings the latest AI-driven ad campaign featuring Shah Rukh Khan from Bollywood. The company sells a variety of cookies, giving cookie and cola connoisseurs indulgence and imagination. Here are the delectable treats that come in eight different irresistible variants, with each variant featuring in the AI-powered campaigns:
- Choco Fill: It is filled with chocolate that melts in your mouth.
- Choco-Filled Luxuria: With a luxurious twist within the filling for a chocolate experience.
- Choco Creme: This creamy chocolate provides pure pleasure.
- Vanilla Cream: A soft and flavorful vanilla cookie to satisfy your cravings.
- Coffee Fillings: It is infused with coffee flavor for coffee lovers.
- Dark Fantasy Expressions: This cookie is flavored with dark chocolate.
- Choco Chunks: Comes with lots of chocolate chunks, for an extra dose of sweetness.
- Choco Meltz: A cookie that melts in your mouth.
Shah Rukh Khan, the brand ambassador of Sunfeast Dark Fantasy, features in the ads which show a salon where a woman’s hair is styled, make-up done and her nails are taken care of.
How to Create a Sunfeast Dark Fantasy Ad AI
It’s quite easy to experience the Sunfeast Dark Fantasy advertising AI campaign known as #BeTheFantasy. This is a unique experience where you can share the screen with Bollywood legends.
- First purchase the Limited Edition Fantasy Cookie, which contains the campaign details.
- In the Sunfeast Dark Fantasy Cookie package you will find the coveted Fantasy Cookie.
- Then scan the QR code on the packaging, after which you will be taken to the Sunfeast Ads AI platform.
- The platform allows you to upload an image of the cookie by following the on-screen instructions.
- Once you upload the image, it will be magically processed and a personalized ad will be created starring Shah Rukh Khan.
Alternatively, in the Dark Fantasy ad with Sunfeast’s SRK campaign, they use generative AI to let buyers create personalized ads. Users who purchase the Sunfeast Dark Fantasy cookie can stand next to Bollywood star Shah Rukh Khan. Visit the campaign website, choose the languages and genders, upload your photos and click generate. It processes the selfie you provide and chooses scenarios to display in the fantasy ad. Once created, you can share the personalized ads on social media platforms using the hashtag #MyFantasyAdwithSRK.
What are the advantages and benefits of Sunfeast Dark Fantasy Ad AI and its technology?
Sunfeast uses generative adversarial networks (GANs). The company has extensively trained AI to visually represent SRK and Dark Fantasy’s signature ad styles.
- Genative AI Technology: GenAI enables fans and consumers to create personalized ads that feature themselves alongside SRK.
- Fan Participation: You can participate by sharing your selfie turned into fantasy ads with Shah Rukh Khan.
- The aim is to create a solid emotional bond with consumers by tapping into the universal desire for a touch of fantasy every day
- You can leverage SRK’s star power and make consumers’ fantasies come true. SRK is not only the brand ambassador but also actively participates in the campaigns and interacts with fans in their personalized ads.
By purchasing the limited edition Fantasy Cookie Pack, you can find the code inside the package and continue scanning. Once you are on the platform, you will need to upload the cookie image to the website and a personalized ad will be created with you. This ad campaign is supported in eight languages across digital platforms, social media and television channels.
The main motive of the Sunfeast Dark Fantasy Ad AI campaign is to encourage people to indulge in fantasy flights, combining the fun of enjoying various cookies with the enchantment of AI-driven fantasy. This is a great example of trends in the latest AI-driven ad campaigns featuring Bollywood superstar Shah Rukh Khan.