Artificial intelligence (AI) and machine learning (ML) have revolutionized the way businesses operate and make data-driven decisions. Google Vertex AI is one of the leading platforms in this domain, known for its robust capabilities and integration with Google Cloud services. However, a question that often arises is whether Google Vertex AI is free. In this article, we will delve deeper into Google Vertex AI’s pricing structure, its cost optimization features, and explore alternatives for those looking for different options.


Google Vertex AI is a comprehensive platform that makes it easy for companies to build, deploy, and manage machine learning models. While it offers a wide range of features and tools, it is essential to understand the pricing of this platform.

Is Google Vertex AI free?

No, Google Vertex AI is not free. However, Google is offering a generous incentive for new customers to try out the platform. When you sign up for a Google Cloud free trial, you’ll receive $300 in free credits to spend on Vertex AI. This initial credit allows you to explore the capabilities of Google Vertex AI without any immediate charges.

Understanding Google Vertex AI Pricing

Google Vertex AI’s pricing structure is designed to be competitive and flexible, making it accessible to businesses of all sizes. Pricing remains consistent with what has been established for the legacy AI Platform and AutoML products that Vertex AI has now replaced. However, there are exceptions and additional cost optimization features to consider.

1. No minimum usage time

A key benefit of using Google Vertex AI is the lack of minimum runtime for training and prediction. This flexibility allows you to scale your usage up or down as needed without committing to long-term commitments.

2. Cost optimization via co-hosting models

Vertex AI also supports co-hosting models. This means you can run multiple models on a single endpoint, optimizing costs through efficient use of resources.

3. Execution costs for Vertex AI pipelines

For Vertex AI Pipelines users, there is an execution fee of $0.03 per Pipeline Run. These costs must be taken into account when using this specific feature of Vertex AI.

It is important to note that pricing for Google Vertex AI may be subject to change, and it is advisable to check the official Google Cloud website for the most up-to-date pricing information.

Alternatives to Google Vertex AI

While Google Vertex AI is a powerful platform, there are several alternatives available on the market, each with its unique strengths and capabilities. These alternatives can be a good fit for different use cases and business needs. Here are some notable alternatives to Google Vertex AI:

Alternative Description
IBM Watson Studio A comprehensive AI and ML platform from IBM.
Azure Machine Learning Part of the Microsoft Azure ecosystem and offers robust ML capabilities.
Amazon SageMaker A fully managed service for building, training and deploying ML models.
MATLAB A powerful platform for numerical computing and machine learning.
RapidMiner A data science platform that provides data preparation, machine learning and model deployment.
TensorFlow An open-source machine learning framework developed by Google.
Couple A platform for building AI models that understand and interpret text.
SAP HANA cloud SAP’s cloud-based platform for machine learning and analytics.
Alteryx Designer A platform that combines data blending, data preparation and advanced analytics.
IBM SPSS statistics A software package for statistical analysis and predictive analytics.
MathWorks Creators of MATLAB, providing MATLAB-based AI and ML capabilities.
Altair A global technology company providing solutions in product design, business intelligence and AI.
Databricks Lakehouse platform A unified analytics platform that integrates AI, ML and big data processing.
Dataiku A collaborative data science platform for teams.
DataRobot AI platform A machine learning platform for building, deploying and managing AI models.
Microsoft Azure Machine Learning Microsoft’s cloud-based ML platform with powerful tools and services.
OpenAI A leader in artificial intelligence research and development. Provides AI and ML solutions for a variety of industries.
Sales team Gives companies access to AI-driven insights and predictions.
Oracle Offers various machine learning and AI solutions.
Brevo A platform for AI-powered customer engagement.
PDF Studio Viewer A PDF reader and editor with AI capabilities.
PathSolutions TotalView Network performance management and monitoring with AI integration.
interviewstream A video interview platform with AI features.
ProtoPie A prototyping tool with AI-powered interactions.
These alternatives offer similar machine learning and artificial intelligence capabilities as Google Vertex AI. However, the choice of platform depends on your specific requirements, budget and existing technology stack.

Frequently Asked Questions

1. Is Google Vertex AI completely free for new users?

No, Google Vertex AI is not completely free. Although Google is offering $300 in free credits to new customers who sign up for the free trial, the platform does incur fees beyond the initial credits.

2. How does Google Vertex AI compare to its alternatives in terms of price?

Google Vertex AI offers competitive pricing, with the benefit of no minimum usage time and cost optimization features such as co-hosting models. The awards are designed to be accessible to businesses of all sizes. However, the choice of platform should be based on your specific requirements and budget.

3. What factors should I consider when choosing between Google Vertex AI and its alternatives?

When choosing between Google Vertex AI and the alternatives, consider factors such as your organization’s specific use case, budget, integration requirements with existing tools, and the level of expertise on your team. Additionally, consider the unique features and capabilities each platform offers.


Google Vertex AI is a powerful platform for AI and ML and offers a wide range of tools and features. While it’s not completely free, Google is offering new customers $300 in free credits to explore the platform during the free trial period. Pricing for Vertex AI is competitive and the platform offers features such as no minimum usage time and cost optimization through co-hosting models.

For those looking for alternatives, there are several strong contenders in the AI ​​and ML space, each with its unique strengths. Choosing the right platform depends on your specific use case and business needs. As AI and ML continue to evolve, access to a diverse set of tools and platforms will help companies make informed decisions and drive innovation.

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