In the ever-evolving landscape of e-commerce, staying ahead of the curve is crucial for success. One company making waves in this arena is, founded by the wonderful Oliver Edholm. This article delves into the world of and explores its origins, the visionary minds behind it, and the transformative impact it has had on the e-commerce fashion industry.

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The origins of

Oliver Edholm, the CEO and founder of, began his journey into the realm of artificial intelligence at a surprisingly young age. Edholm’s passion for AI started with programming at the age of 8 and led him to become the youngest AI researcher in the world at the age of 15. He landed a position as an AI research engineer at Klarna, Europe’s largest payments company, at the age of 15.

Edholm’s realization that AI was mainly used by retail giants led to the creation of Edholm dropped out of high school to delve into AI research at Klarna and two years later founded with a mission to democratize AI in retail.

The faces behind the innovation

While Oliver Edholm leads the company as CEO, co-founder and CTO, Anton Osika, plays a crucial role in shaping’s technological prowess. Together, Edholm and Osika have brought to the forefront of the Scandinavian tech scene.

Unraveling the platform

AI in action

Founded in 2019 and headquartered in Stockholm, Sweden, stands as a beacon of innovation in e-commerce. The company leverages the power of neural networks and computer vision to make AI-based product recommendations that go beyond the capabilities of traditional retail platforms.

Enabling e-commerce with AI’s platform is a game-changer for e-commerce fashion websites, offering a range of features designed to improve the online shopping experience and boost conversions.

1. Personalization engine

The core of’s offering is its personalization engine. Equipped with robust tools, this engine ensures that e-commerce fashion websites can present the right product at the right time. By understanding both the products and the sellers, aims to increase conversion rates and increase average order value (AOV).

2. Search function’s platform features a search function that can index up to 10,000 SKUs in minutes. This AI-powered site search provides immediate benefits and access to a comprehensive fashion-tailored taxonomy with multi-language support.

3. Product recommendations

The proprietary AI recommendations developed by are central to offering personalized product suggestions based on user activity. These recommendations are fully automated and require no manual intervention. The goal is to provide customers with exactly what they are likely to buy, thereby increasing AOV.

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4. Product listing pages

Creating SEO-focused categories becomes a breeze with the platform. Within minutes, users can create collections that seamlessly match their campaigns, ensuring an aesthetically pleasing and engaging shopping experience.

5. Follow goes one step further by providing a comprehensive guide to setting up tracking for UI integrations. This not only ensures the correct performance of the product, but also provides valuable insights into the performance of the market.

Success stories’s commitment to simplicity in integration has delivered success stories at leading fashion and lifestyle e-commerce retailers, including industry big names like Office Depot and Staples. These partnerships underscore the effectiveness of’s solutions in improving conversion performance.

The future of retail, powered by

As we look to the future of e-commerce, it is clear that AI will continue to be a driving force for innovation.’s journey from a visionary idea to a leading solution in Scandinavia serves as a testament to the transformative power of AI in retail.

In short: the marriage of AI and e-commerce is changing the way we shop online. is leading this revolution with its visionary leadership and cutting-edge technology, paving the way for a more personalized and engaging online shopping experience. As the retail landscape evolves, remains poised to lead the way and enable retailers to thrive in the dynamic world of e-commerce.

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