The OpenAI platform powers many products and services, and now another popular AI has been integrated into the Tubi platform. With the latest AI integration, Tubi uses ChatGPT to help users with movie recommendations. It will help users find something to watch faster in a library of more than 200,000 titles.
Have you ever struggled to choose the right movie from the vast library of streaming content? Tubi has a home screen where you can find content suggestions. These suggestions are usually based on the user’s viewing history and recommend movies or TV shows. This makes the experience more convenient and easier than searching for another show, because the time spent searching is usually a combination of scrolling and searching.
Tubi announces Rabbit AI for personalized movie recommendations
You can find what you love to watch with Tubi’s latest AI-powered Rabbit AI, which the company recently announced. It is one of the pioneers in the industry to announce and integrate AI into streaming services for movies or TV series. This feature is still in beta on iOS and will be available to everyone in the coming months.
Rabbit AI will work with existing content discovery features such as My List or liking/disliking content, helping with users’ personalized recommendations. Tubi TV is one of the most popular video streaming platforms, offering over 200,000 movies and TV episodes. You can use Rabbit AI to ask for simple movie recommendations, such as “Find Me Something Scary” or “Find Me Something Scary with Sharks in It,” which recommends relevant titles.
Under the hood, Tubi’s Rabbit AI is powered by OpenAI’s technology, which lets you search for movies like “Hidden Feature” and get 20 recommendations, like searching for a high school horror movie. If you have ChatGPT Plus, you can use plugins to help you with movie recommendations.
This avoids endless scrolling to find a movie, and Tubi’s users can ask whatever they want and receive appropriate answers. Prompts also appear during use to help users write better and discover how to use Tubi’s Rabbit AI. For example, you can ask Rabbit AI for shows related to ancient Egypt for a 5-year-old, and it will search for movies, TV shows, documentaries, and more related to Egypt.
What are the benefits and impact of Rabbit AI on Tubi users?
This will significantly impact and enhance the experience, allowing casual viewers to become movie buffs. Users can save time finding the right movie, which is standard on all major streaming platforms.
The company’s vision is to look forward to Rabbit AI and seek future expansion with AI integration and partnerships. Rabbit AI will continuously develop movie preferences based on user stories and testimonials. Users can follow conversations and instead of searching for titles, actors, or genres, they can start broad and figure things out over time.
To use this, make sure Tubi users write a descriptive prompt. People find ways to describe content through these cues. The company also labels the content and enriches the data on the backend. However, users who don’t use Rabbit AI will find that Tubi’s recommendations have become better and more personalized.
It is designed to provide viewers with hyper-personalized recommendations. Viewers can tap the bookmark icon to save their results to their favorites list and view them later. The search results are called Rabbit Holes and are saved within the feature so viewers can return to them at any time. This is also said to be available as a plugin. OpenAI’s ChatGPT users can add the Rabbit AI plugin to use it.
All searches generated by Rabbit AI are saved to the user’s My List and the search history is saved, so users can easily access the results and revisit the titles later. This feature is said to solve and overcome the challenges of searching for what users want to watch.
How Tubi’s Rabbit AI works to improve the movie watching experience
This isn’t something ChatGPT can’t do. Many plugins can be used with ChatGPT for movie recommendations. You can add plugins such as “What to Watch” and TMDB. This allows you to ask for movie recommendations, and they will suggest movies from the database.
Tubi has refined the data and can limit the data to stay relevant, making content generation faster. By taking into account all the data people search for and what they like to watch, Tubi can help users come up with more ways to categorize and filter the library.
There are three types of viewers. The first type knows exactly who they are looking for and types in a keyword. The second type includes people who have a vague idea and no specific plans in mind. Usually they want to watch cooking shows or stoner comedies. Finally, some people don’t care and can watch whatever they want while discovering new things.
Tubi aims to enhance your movie experience with a leap forward in embracing the future of film discovery. However, ChatGPT has some problems and privacy risks. A prominent problem is that ChatGPT occasionally hallucinates and can generate movies that do not exist.